Toby the Bear Cub

17.7K+ Total Followers | 11% Engagement Rate (Top 25% of Creators) | 4.84K Avg Reel Views | 11.8K Avg Photo Views | 517 Avg Post Likes | 97.8k Monthly Views

Toby the Bear Cub is a pet influencer brand I built from the ground up, focused on entertaining short-form video content and building a loyal online community. What started as a fun way to share Toby’s personality has grown into a highly engaged audience across platforms, along with brand sponsorships and ambassador partnerships.

Social Media Management and Content Strategy

– Built and manage the Toby the Bear Cub social media brand across Instagram, TikTok, and Facebook
– Produce and edit short-form video content, lifestyle photography, and trend-driven posts designed to increase engagement and reach
– Maintain a highly engaged audience with a 11% engagement rate on Instagram
– Dedicate several hours daily to community engagement, responding to followers, building relationships with other creators, and fostering a loyal audience
– Curate content around trends, relatable storytelling, and personality-driven moments that resonate with the pet community
– Collaborate with pet and lifestyle brands to create sponsored content, product features, and ambassador partnerships
– TikTok and Facebook were launched in early 2026 to expand the Toby the Bear Cub community across additional platforms

Media Kit

Instagram Profile – Main Feed and Reels Tab

High-Performing Content

Ambassadorship Content

Through ambassadorships, we receive complimentary products and payments in exchange for social media promotions. Using eye-catching posts, we showcase their products, offering discount codes to our community for increased brand engagement and loyalty.