Lashes by Rose

7,800+ Followers | 500+ Reviews | Global Orders | 600+ Giveaway Entries

Lashes by Rose was a fully self-owned and operated e-commerce beauty brand specializing in premium, vegan false lashes.

From concept to launch, I developed the product line, website, marketing strategy, and social media presence. The brand operated as a direct-to-consumer online business supported by influencer partnerships, loyalty programs, and engagement-driven campaigns.

Social Media Growth & Product Marketing

– Grew Instagram to 7,800+ followers organically through product launches, influencer collaborations, and giveaway campaigns
– Produced and directed all product photography, lifestyle content, and promotional graphics
– Established a consistent visual style and product presentation across marketing materials and social media
– Developed the customizable lash box concept, allowing customers to mix and match lash styles
– Created giveaway campaigns generating 600+ entries, significantly increasing engagement and brand visibility

E-Commerce & Customer Experience

– Built and managed the online store and product pages for direct-to-consumer sales
– Implemented a loyalty program and promotional campaigns to encourage repeat purchases
– Managed customer engagement through social media, email communication, and order support
– Generated 500+ five-star reviews across Google, Facebook, Instagram, and website feedback

Market Reach & Customer Growth

– Sold products internationally, including customers in Australia, Europe, and Northern Canada
– Built a loyal customer base through repeat purchases, influencer promotion, and word-of-mouth referrals
– Maintained strong customer satisfaction demonstrated through hundreds of positive reviews

Social Media Content