Kids Up Front

Brand Strategy & Marketing Development | Non-Profit Sector

Marketing Work & Impact

I partnered with Kids Up Front Calgary, a non-profit that provides arts, cultural, and recreational experiences to children facing barriers. I developed a marketing strategy and brand guidelines to strengthen the organization’s brand presence and support consistent communication.

Brand Strategy & Marketing Development

– Developed a marketing strategy focused on improving visibility and engagement with donors, community partners, and families
– Analyzed existing communications and branding to identify opportunities for clearer messaging and stronger audience connection
– Created strategic recommendations to improve how the organization communicates its impact and programs

Brand Identity & Guidelines

– Designed a comprehensive brand guidelines document to support consistent branding across digital and print materials
– Established recommendations for brand voice, visual identity, and marketing usage
– Developed template concepts for marketing materials and social media content to simplify future content creation

Marketing & Event Materials

– Designed promotional materials supporting fundraising and community events
– Created marketing assets to help communicate event details, schedules, and donation opportunities
– Developed visual layouts intended to improve clarity and engagement with audiences

Key Insights

Non-profits often struggle with inconsistent branding across volunteers, events, and marketing materials. Creating clear brand guidelines allows organizations like Kids Up Front to maintain a cohesive identity while empowering teams and partners to communicate their mission effectively.

Kids Up Front Brand Guidelines

Marketing Materials & Designs