Asgard Consulting

LinkedIn Content Strategy & Grant Education | Government Funding & Business Growth

Marketing Work & Impact

I manage Asgard Consulting’s LinkedIn presence, developing educational content and visuals that help businesses better understand government grants, funding opportunities, and capital strategy.

My work includes creating a structured content strategy, writing educational blog articles about the grant process, designing LinkedIn graphics, and publishing content that positions Asgard as a trusted advisor for business leaders seeking funding and growth capital.

Key Insights & Results

7 original grant education blog articles written and published within the first five weeks

12+ LinkedIn posts developed per month combining blog promotion and educational content

20× increase in post engagement

4.1× increase in LinkedIn post impressions
Impressions grew from 294 to 1,198 within the first month of expanded content publishing (+307% growth)

Content strategy established to target founders, CEOs, and business decision-makers seeking funding

LinkedIn Strategy & Audience Development

– Develop and implement a LinkedIn content strategy focused on government grants and business funding
Target decision-makers including founders, CEOs, and business owners seeking strategic funding support
– Structure content to educate businesses on grant eligibility, funding programs, and application strategy

Content Planning & Publishing

– Manage a structured monthly content calendar combining blog promotion and educational grant content
Publish and distribute content across LinkedIn and internal marketing systems
– Coordinate blog promotion and visual assets to maintain consistent posting frequency

Content Creation & Visual Marketing

– Write original blog articles that explain grant programs, funding strategies, and common application mistakes
– Design LinkedIn graphics and visual assets that simplify complex grant topics and improve audience engagement
– Produce branded content that maintains visual consistency across Asgard’s LinkedIn presence

Analytics & Performance Monitoring

– Track LinkedIn performance metrics including impressions, engagement, and page activity
– Monitor early audience growth and reach during the first phase of content expansion
– Identify high-performing content themes related to grants, funding strategy, and business growth

Success Stories & Growth Case Study Content

LinkedIn content and graphics I developed to highlight client funding milestones, acquisitions, and business growth supported by Asgard’s advisory work.

Grant Strategy & Funding Education Content

Grant Funding Explained: Blog Articles

Blog articles I wrote to break down complex grant programs and funding concepts for businesses new to government funding.

How Business Grants Actually Work
How Asgard Helps You Plan Before You Apply
What Grant Funding Can Be Used For