Agency Work – JYZ Design

Social Media Strategy, Content Creation, and Digital Marketing for Multiple Clients

During my time at JYZ Design, I worked with a variety of clients across hospitality, tourism, real estate, wellness, and consumer brands. My role included developing social media strategies, writing SEO-focused blogs, directing photo and video content, and creating on-brand campaigns designed to increase engagement and brand visibility.

Below are selected clients highlighting my work in content creation, storytelling, and multi-platform marketing.

Pomeroy Kananaskis Mountain Lodge – Explore Kananaskis

SEO Blog Writing & Tourism Marketing | Travel & Hospitality

I supported Explore Kananaskis through SEO blog writing and tourism-focused articles. My work highlighted the region’s activities, landscapes, and visitor experiences while supporting search visibility and destination marketing goals.

Select a blog below to view the full article.

RareBuilt Homes

Social Media Strategy, Content Creation & Blog Writing | Luxury Real Estate & Homebuilding

I developed social media content for RareBuilt Homes, showcasing luxury properties, architectural features, and community living. My work included content planning, photography and video direction, on-brand caption writing, and creating engaging post and story concepts designed to increase audience engagement.

In addition to social media, I wrote long-form SEO-focused blogs as well as short-form website articles to support daily social media posts, publishing them directly to RareBuilt’s WordPress site.

Social Media Content

Published Blog Articles

Select a blog below to view the full article.

The Park Kitchen & Bar – Gatsby Hospitality

Social Media Strategy, Content Creation & Photography Direction | Hospitality & Restaurants

I supported Gatsby Hospitality’s The Park Kitchen & Bar locations by developing ongoing social media content designed to showcase the restaurants’ atmosphere, menu offerings, and guest experience. My work included planning monthly content calendars, writing on-brand captions, and creating a balanced mix of product photography, lifestyle imagery, and short-form video content.

I collaborated with the restaurant’s photographer to direct food photography and video shoots, ensuring dishes were styled and captured in a way that highlighted presentation and quality. Content also featured candid guest moments and interior shots designed to convey the lively, social atmosphere of the restaurants.

In addition, I developed and directed Instagram Reels based on emerging video trends, organizing shoots, selecting participants, and guiding creative direction to produce engaging, high-performing short-form videos.

Instagram Content & Reel Performance

The first two examples show the feed for The Park – Quarry, while the next two show The Park Aspen.

Well In Banff – Banff Yoga Festival

Social Media Campaigns, Content Creation & Event Promotion | Tourism & Wellness

I supported the rebrand of the Banff Yoga Festival into Well In Banff, managing high-volume social media content leading up to the annual wellness festival. My role involved publishing 2–3 posts per day, creating promotional graphics, and developing campaigns designed to build excitement and drive ticket registrations.

I launched two engagement campaigns: Teacher Takeover, where instructors and volunteers hosted scheduled video posts introducing their sessions, and an Instructor Spotlight series highlighting the festival’s teachers and offerings. I also created countdown graphics, promotional posts for ticket sales and events, and graphics to recruit additional volunteers.

In addition to content creation, I managed daily community engagement by responding to comments and messages, resharing tagged posts, and supporting post-festival promotion for the following year’s event.

Instagram Feed

Campaign Graphics