Kids Up Front

Kids Up Front Calgary offers enriching experiences to deserving children and youth in the Calgary area, including arts, culture, and sports events. They foster inclusion and belonging by distributing tickets, classes, and passes through over 170 partner agencies in Calgary.

Project Objective:

Create a branding strategy to improve the connection between Kids Up Front and their audience and developed a simple yet effective brand use guide to establish a clear brand identity.

Roles:

– Crafted a detailed marketing strategy to enhance Kids Up Front’s visibility and engagement with its target audience

– Developed a thorough and user-friendly brand guidelines document to ensure consistent and effective use of the brand across all platforms